Nava Sheelan

About Me

I am a visionary digital strategist with a proven track record of 450%+ increase in lead generation, 70% reduction in acquisition costs, and 300% revenue growth. My expertise spans across digital marketing, education, healthcare, IT, and online travel, with a focus on leveraging Generative AI and automation for business transformation.

Digital Innovation

I leverage digital business strategies to drive innovation and growth in various projects, enhancing user experiences and delivering measurable results for my employer & their clients across different industries.

Gen AI Solutions

I leverage Generative AI, where I automate repetitive work and that transform business processes, optimize efficiency, and create new opportunities for growth in the digital landscape.

Passionate about empowering businesses and mentoring the next generation of digital leaders.

Corporate Expertise

With 15+ years of experience, I specialize in digital business and generative AI solutions that drive innovation and efficiency.

Experience

Making Ideas Happen

Transforming concepts into successful digital strategies through proven expertise.

Digital Business

Experience in providing an intuitive design and user-friendly interface, your website to captivate visitors.

Work Experience

Click to view my CV

A visionary Full Stack Marketer with 15+ years of experience driving digital transformation across industries. Expertise in leveraging AI-powered marketing solutions has consistently resulted in exponential growth. Passionate about people development, training and mentoring professionals across Pan Asia.

Digital Business Lead & Gen AI Specialist

EduCLaaS Global Pte. Ltd.

Apr 2021 – Jan 2025

• Joined as an Industry Expert/SME(Mentor) then promoted for excellence to Digital Business Lead (Learning Facilitator-Manager, Learning Management Team)

• Improved operational turnaround time by 60% using Agile methodologies

• Integrated AI tools, increasing student engagement by 40%

• Empowered 30+ women entrepreneurs as SheDisrupts Malaysia mentor

• Increased learner workplace skill application by 70%

• Designed courses for 1,000+ students across Pan Asia

• Achieved 95% positive learner feedback score

Group Senior Manager (Digital/Digital Marketing)

IHH Healthcare Berhad

June 2020 – Dec 2020

• Led Malaysia's first Digital Pink Ribbon campaign (5K+ hashtags)

• Managed RM1 million digital advertising budget

• Secured RM1.9M for AI-powered hybrid chatbot

• Led Digital Marketing/Digital initiative for 15 Hospitals (Pantai & Gleneagles)

Digital Transformation of FMCG Brand – Sanbos Malaysia (EduCLaaS Industry Project)

As part of an industry project at EduCLaaS, I led the digital transformation of Sanbos Malaysia, a leading FMCG brand with an annual turnover of RM 60 million. This initiative aimed to enhance digital presence, e-commerce capabilities, and customer engagement strategies while aligning with modern industry trends.

Key Digital Upgrades & Achievements:

✔ Website Revamp: Developed a visually engaging and user-friendly website to strengthen brand storytelling and enhance customer experience.
✔ E-Commerce & Compliance: Implemented an FMCG-compliant e-commerce platform, integrating necessary legal and regulatory measures.
✔ CRM & Customer Insights: Integrated a Customer Relationship Management (CRM) system to personalize customer engagement, optimize sales funnels, and improve retention.
✔ Payment & Logistics Integration: Established secure payment gateways and streamlined distribution logistics for seamless order fulfillment.
✔ ERP Recommendation: Proposed an Enterprise Resource Planning (ERP) system for inventory management, compliance tracking, and future scalability.

This EduCLaaS industry project successfully modernized Sanbos Malaysia’s operations, enabling the company to expand market reach, drive online sales, and optimize customer interactions while ensuring full compliance with industry regulations.

Mentor & Judge – SheDisrupts 2023 (Women-Led Social Impact Startups)

I was honored to serve as a mentor and judge for SheDisrupts 2023, a venture competition and pre-acceleration program dedicated to empowering women-led early-stage social impact startups in Malaysia. Organized by Creatella Impact and Social Value Malaysia, this initiative provided aspiring women entrepreneurs with the resources, mentorship, and funding opportunities needed to scale their ventures.

Key Contributions & Takeaways:

✔ Mentorship & Guidance: Supported women entrepreneurs in refining their business models, strengthening their value propositions, and developing sustainable growth strategies.
✔ Judging & Evaluation: Assessed innovative startup pitches, providing critical feedback on scalability, social impact, and market viability.
✔ Industry Collaboration: Engaged with leading experts, investors, and ecosystem enablers to foster a thriving startup landscape for women entrepreneurs.
✔ Inspiring Innovation: Witnessed firsthand the passion, creativity, and resilience of women founders tackling some of society’s most pressing challenges.

Being part of SheDisrupts 2023 was an inspiring and humbling experience, and I look forward to seeing these innovative startups flourish and drive meaningful impact in the years to come. 🚀

Exploring AI-Driven Creativity with Microsoft Designer (Early Preview & Feedback)

I had the exciting opportunity to be among the first to preview Microsoft Designer, a cutting-edge AI-powered design tool for Mac and PC. With DALL·E 2’s AI-generated image capabilities, this platform opens up endless creative possibilities for both professionals and beginners.

Key Highlights & Experience:

✔ AI-Powered Creativity: Experimented with DALL·E 2-generated images, exploring how AI enhances visual storytelling and content creation.
✔ User-Friendly Design: Tested Microsoft Designer’s intuitive interface, making high-quality design accessible to everyone.
✔ Community Engagement: Received feedback and engagement from the Microsoft MEET Community Malaysia, including Microsoft Designer’s leadership team.
✔ Shaping the Future: Shared insights and feedback with Microsoft’s product team, contributing to the tool’s continued refinement and development.

I’m truly excited about the potential of AI-driven design tools, and I look forward to seeing Microsoft Designer evolve into an essential creative companion for designers, marketers, and content creators alike! 🚀

Speaking at SkillsFuture SG – Empowering the Digital Generation (Lithan Academy, Suntec Convention Center)

Singapore brought the energy, enthusiasm, and endless questions to the Skills Market Place Roadshow, and I was honored to be part of the action! 🇸🇬🔥

Key Talks & Impact:

🎤 "Everyone Can Be an Influencer: Build Your Online Presence & Be a Trendsetter" – Inspired attendees to leverage personal branding, content strategy, and engagement techniques to grow as digital influencers.

🤖 "Creating an Online Business with Generative AI" – Explored how AI-powered tools can revolutionize e-commerce, making online entrepreneurship more accessible than ever.

💡 The audience’s enthusiasm was contagious! From starting from scratch to becoming an influencer powerhouse, to diving deep into AI-driven business models, the discussions were insightful, dynamic, and future-focused.

Acknowledgments & Gratitude:

🙏 Huge thanks to Lithan Academy & EduCLaaS for the opportunity to share and inspire.
🎬 Shoutout to Osandhi Samaradivakara for stellar video editing and Shivangi Priya & Kenneth Ebilane for slide deck mastery.
🛠️ Grateful for the support of M Nasrullah Radzwan, Richelle Christianne Soliven & Jehanraj Krishnamoorthy behind the scenes.
📸 Special appreciation to Nim Shan for capturing this moment and Aileen Lim for her continuous support!

‘Turn Up The Pink!’ – Malaysia’s First Digital Pink Ribbon Initiative (IHH Healthcare – Gleneagles & Pantai Hospitals)

As one of the key leads behind the execution of ‘Turn Up The Pink!’, I spearheaded this nationwide breast cancer awareness campaign alongside a fellow Senior Manager from Marcom within our department. This initiative, launched across 4 Gleneagles Hospitals and 11 Pantai Hospitals, leveraged social media, micro-influencers, and user-generated content (UGC) to drive widespread engagement and education.

Key Initiatives & Impact:

🎗 Nationwide Pink Ribbon Projection: For the first time ever, all Gleneagles and Pantai Hospitals simultaneously projected the Pink Ribbon onto their building facades, symbolizing national unity in the fight against breast cancer.

📲 Malaysia’s First Digital Pink Ribbon – Powered by Facebook, Instagram & UGC
✔️ User-generated content (UGC) movement – Every post using #GleneaglesWarriors and #PantaiStrongerTogether on Facebook and Instagram transformed into digital heart pixels, forming an interactive Pink Ribbon on the hospitals' websites.
✔️ 5,000+ Hashtags Garnered! Each contribution "turned up" a pixel on the ribbon, visually showcasing widespread support in real-time.
✔️ Created a first-of-its-kind digital experience, showing how collective engagement can drive meaningful awareness and action.

🤳 Micro-Influencer Collaboration:
✔️ Partnered with local micro-influencers to share personal stories, encourage participation, and amplify the campaign’s message.
✔️ Influencers engaged their audiences by posting creative pink-themed content, sharing breast cancer awareness tips, and driving hashtag participation.
✔️ This strategy helped us extend the campaign’s reach beyond hospital audiences, fostering authentic conversations about early detection and self-examinations.

💡 Public Education & Awareness via Social Media:
✔️ Launched an extensive Facebook & Instagram campaign, educating users on breast self-examinations, early detection, screening options, and myth-busting facts.
✔️ Encouraged women to prioritize their health through exclusive mammogram and ultrasound screening promotions at participating hospitals.

🎁 Community Engagement & Rewards:
✔️ Participants who posted creative pink-themed content on Facebook or Instagram stood a chance to win smartwatches, instant cameras, wireless earphones, and smartphones.
✔️ Mystery gifts were given to those who shared their posts at the hospital, driving both online and offline engagement.

This campaign was a groundbreaking integration of social media engagement, UGC, and influencer marketing, using Facebook, Instagram, and micro-influencers to drive real-world impact. Proud to have co-led this digital-first approach to breast cancer advocacy with my fellow Senior Manager from Marcom! 🎗💖

Introducing the SMARTER Goal Framework – Driving Clear & Measurable Success

As part of my efforts to enhance goal-setting and performance tracking, I introduced the SMARTER Goal Framework within our organization. This structured approach allows teams to set clear, measurable, and results-driven objectives, ensuring a more strategic and accountable path to success.

Why SMARTER Goals?

Unlike traditional goal-setting methods, the SMARTER framework goes beyond just defining objectives—it integrates evaluation and refinement to ensure continuous improvement.

✔ Specific – Clearly define what needs to be achieved.
✔ Measurable – Establish success indicators to track progress.
✔ Achievable – Set realistic and attainable goals.
✔ Relevant – Align objectives with business priorities and team capabilities.
✔ Time-bound – Define deadlines to maintain focus.
✔ Evaluate – Regularly review progress to ensure alignment with objectives.
✔ Readjust – Adapt goals based on feedback and performance insights.

Impact & Implementation:

🚀 Clarity & Direction: Helped teams structure their objectives in a way that drives tangible results.
📊 Data-Driven Decision-Making: Created goal-tracking templates to monitor progress and success metrics.
💡 Improved Accountability: Encouraged a culture of ownership and continuous improvement within projects.
📈 Optimized Performance: Enabled better strategic alignment, leading to more efficient execution and measurable success.

By implementing the SMARTER Goal Framework, I ensured that teams had a clear roadmap to achieving their targets while fostering a culture of continuous evaluation and growth.

Digital Marketing Director

ASIANIT WORLDWIDE SDN BHD (Digital Marketing Agency & Software Development Company)

Feb 2019 – Jun 2020

Digital Brand Marketing Consultant

Jun 2014 – Feb 2019

Co-Founder/IT Consultant/Business Development Director

TRAVEL TREEZ SDN BHD(Online Travel Agency, OTA & Internet Booking Engine, IBE)

REVENUE TREEZ SDN BHD (Hotel Software Development Company, E-Commerce Managers-Paid Campaign & SEO Agency )

Feb 2019 – Jun 2020

Business Development Consultant/Lecturer(Pre-U)

INTI INTERNATIONAL UNIVERSITIES & COLLEGE

Feb 2009 – Jan 2011

From Physics to Marketing: My Transformational Journey at INTI

My professional journey took a pivotal turn at INTI International University & Colleges, where I transitioned from a Physics lecturer to a marketing strategist, thanks to the trust and mentorship of Dr. Tan, the Dean of the School of Science & Maths(SOSAM).

I initially joined INTI College Subang as a temporary replacement lecturer for A-Level Physics (CIE Programme). The overwhelmingly positive feedback from students and high evaluation scores led to a full-time offer, which I gladly accepted. Soon after, INTI underwent a management shift under Laureate International Universities, which required each department to spearhead its own marketing initiatives to drive student enrollment.

Recognizing an opportunity to give back to Dr. Tan, I proposed assisting with the marketing efforts, leveraging my experience with school outreach in Malaysia. With his support, I was entrusted with this responsibility and seconded to the marketing team led by VP Ms. Rachel. Alongside Adrian, Jason, Mr. Ang and Christine, I traveled extensively to Chinese high schools in Pahang and across other states, conducting career talks, mind mapping workshops, and student engagement sessions to elevate INTI’s brand presence.

The strategy was a success—our efforts significantly increased enrollment, leading to a shift in my role. My lecturing hours were reduced to six per week, allowing me to focus on marketing planning and execution. To scale our impact, I assembled a five-member team of colleagues from different departments, enhancing our outreach by inviting students to on-campus experiential programs. We complemented these initiatives with Facebook marketing and digital outreach, which resulted in an impressive 30% increase in student enrollments.

This success earned recognition from senior management, Mr. Tan, Mr. Sam (Head of A-Levels), and my colleagues. More importantly, it marked the beginning of my passion for marketing and business development—a field that would define my career trajectory in the years to come.

Key Achievements:
✔️ Increased student enrollment by 30% through strategic marketing campaigns.
✔️ Boosted lead generation by 450% with innovative social media strategies.
✔️ Pioneered a ‘Blue Ocean’ marketing approach, increasing student engagement by 200%.

This journey would not have been possible without the trust and mentorship of Mr. Tan, who saw potential in me beyond the classroom. It was at INTI that I discovered my ability to blend education with business development—a realization that has since shaped my career.

Dr. Tan(SOSAM Dean) in the middle [Picture Taken in 2010]

Expert Digital Solutions

Transforming ideas into impactful digital business strategies with AI-driven insights.

Digital Business Strategy

Tailored strategies to enhance your digital presence and drive business growth.

AI Integration Services

Implementing AI solutions to optimize processes and improve decision-making capabilities.

Industry Expert

I provide expert guidance to navigate the complexities of digital transformation and innovation.

Excerpts Of LinkedIn Recommendations

Hear what people that I trained say about my Digital Business & Gen AI expertise.

Nava is my mentor for a GenAI course which I've signed up with Lithan Academy and I highly recommend Nava for any projects or roles involving GenAI. His in-depth understanding, proficiency in GenAI, and selfless sharing of his personal experiences have been fruitful throughout the course. He has demonstrated exceptional ability and extra tolerance to all learners from different backgrounds to ensure everyone is bringing some knowledge by the end of the class and elevates their understanding and application of GenAI in each learner's role at work. His dedication to staying abreast of the latest developments in the field ensures he is always at the forefront of GenAI training. I do not doubt that Nava will be a valuable asset in any GenAI-related endeavor.

Joey Chow

Sales & Marketing / Business Development

I’ve had the privilege of learning from many mentors in my life, and I can confidently say that Mr. Nava Sheelan stands out as one of the best. I had the opportunity to learn digital marketing from him during my first year, and it was a truly life-changing experience.

His teaching skills are exceptional. No matter the challenge, he always has a solution, and his problem-solving abilities constantly amazed me. Subjects I initially struggled with, like SEO, became much clearer under his guidance. He has a rare talent for breaking down complex topics and presenting them in a way that’s simple and easy to understand.

What sets Mr. Nava apart is his vast knowledge across industries. Whether it’s economics, politics, health, or current global affairs, his insights are exceptional. He shares fascinating stories from his experiences, which not only make learning enjoyable but also enrich us with global perspectives and up-to-date knowledge.

Mr. Nava is not just a mentor; he’s a leader, a problem solver, and an incredible human being. I highly recommend him to anyone who wants to learn or benefit from his expertise. Working with him is an experience you’ll never forget!

Buwaneka Rathnayake

Digital Marketing Specialist at VGC

★★★★★

★★★★★

I had the opportunity to attend a class facilitated by Nava, and I am thrilled to endorse him as an outstanding mentor. His proficiency in Generative AI not only expanded my knowledge but also ignited genuine excitement among us. Nava's capacity to communicate complex ideas with clarity and his down to earth teaching approach enriched our learning experience. He is undoubtedly a valuable mentor and a highly competent educator whose direction is both motivating and practical. Anyone would be privileged to learn from Nava.

IT Operations Leader at Hypens Pharma

Dennis Yeoh

★★★★★